John Paul DeJoria, the business brain behind two billion-dollar enterprises, believes facing rejection is essential for achieving great success.
His advice to upcoming entrepreneurs? Get ready to hear “no” and keep moving forward.
DeJoria’s journey to amassing a fortune of $3 billion wasn’t smooth sailing. He faced countless rejections while selling door-to-door and in the early days of Paul Mitchell.
His persistence and refusal to be discouraged by setbacks were crucial in transforming Paul Mitchell into a major brand.
His venture into the spirits industry with Patrón was met with initial doubts, especially due to its premium pricing. Yet, DeJoria’s firm belief in Patrón’s quality eventually led to a lucrative acquisition by Bacardi.
DeJoria emphasizes that rejection isn’t just an obstacle, but an opportunity for growth in business and life.
Click here to learn more about handling rejection effectively.
